Sales Manager
since 03.2024 - Till the present day |Bilpa S.A.
Salesforce, HubSpot, CRM
● Driving the commercial strategy for new business ventures, with a focus on building strong relationships with key stakeholders in both the private and public sectors.
● As part of a personal and business initiative, I am spearheading our company’s entry into the green hydrogen sector.
● This includes representing the company at national and international exhibitions, cultivating strategic partnerships with local and global stakeholders, and actively contributing to the Uruguayan Hydrogen Association (AUH).
Partner
since 10.2023 - Till the present day |Fibras
Salesforce, HubSpot, CRM
● Collaborating on initiatives to harness technology for triple-impact solutions, driving positive social, environmental, and economic outcomes.
● Our expertise at Fibras is integrating technology and humanism, combining skills in technology, medicine, neuroscience, psychology, education, and research.
● Focused on fostering synergy and collaboration to achieve shared goals with a purpose-driven approach.
Head of Sales and Digital Commerce / Founding Team Member
since 08.2023 - Till the present day |Megamigos
SEO, SEM, Google Analytics, Mailchimp, WordPress, Adobe Creative Suite
● Joined Megamigos to define the business plan, structure the business units, and establish execution strategies.
● Defined the strategy of integration of payments, platform technology, and operational requirements—ensuring all foundational aspects were in place before launch.
● Actively involved in shaping the go-to-market strategy.
Commercial Representative
since 08.2023 - Till the present day |BlueZoo
SEO, SEM, Google Analytics, Mailchimp, CRM
● Introducing and positioning a cutting-edge foot traffic analytics software in the Uruguayan retail market, developing relationships with key stakeholders.
Consultant
08.2023 - 03.2024 |LSQA
SEO, SEM, Google Analytics, Mailchimp, CRM
● Provided expert consultancy services focused on sustainability transformation, helping organizations adopt circular economy principles and improve their environmental impact.
Sales Manager
05.2023 - 08.2023 |Slantis
Salesforce, HubSpot, CRM
● Directed the sales strategy for a period of exponential growth, balancing efforts for long-term goals while increasing revenues in triple-digit.
● Developed strategy and team for client acquisition, retention, and expanding the customer base while enhancing internal sales processes.
Commercial Supervisor / Senior Key Account Manager / Senior Business Development Manager
06.2017 - 05.2023 |Mercado Libre
Six Sigma, SAP ERP, Salesforce, HubSpot, CRM
● Held various business development roles across different units, leveraging data to drive growth and innovation.
● Learned SQL to extract and analyze data, providing actionable insights to country directors for strategic decision-making.
● As a personal initiative, I presented innovative ideas to mitigate environmental impact, such as promoting circular business models like product servitization, encouraging sellers to accept and resell used products.
● I also led efforts to shift incentives towards higher-quality products, reducing low-quality goods in the market. This initiative successfully convinced the board, as it resulted in higher average selling prices.
● In this new role, took responsibility for a broader range of categories and managing a team to drive growth of operations and a diverse portfolio of sellers, optimizing performance through strategic initiatives and detailed market analysis.
● Oversaw commercial performance in a specific category, driving growth through business development strategies and market assessments.
● Spearheaded commercial growth in emerging industries for Mercado Pago, Mercado Libre’s fintech arm, leveraging data analytics to identify opportunities.
Business Development Manager
03.2014 - 06.2017 |Berkes
Google Analytics, Tableau, Microsoft Dynamics 365, CRM, Slack, Trello, Asana
● Led commercial expansion for biomass energy solutions across Europe, managing client relationships from Western to Eastern Europe.
● Drove market penetration through strategic prospecting, high-level negotiations, contract closing, as well as strategic local partnerships.
● Engaged with clients to develop tailored technical solutions, bridging engineering expertise with commercial strategy.
● Represented the company at key industry events, strengthening brand positioning and fostering long-term partnerships.
Commercial Analyst
08.2012 - 03.2014 |CSI Ingenieros
Excel, SQL, Tableau, Power BI, Python, R, SAP
● Developed technical and economic feasibility studies for renewable energy projects, including wind power and solar systems (thermal and photovoltaic).
● Crafted tailored commercial proposals to support the adoption of sustainable energy solutions.
Business Development Specialist
07.2007 - 11.2011 |Franklin Covey
Google Analytics, Tableau, Microsoft Dynamics 365, CRM, Slack, Trello, Asana
● Drove consultancy and training projects for organizations, with a focus on improving business outcomes through strategic interventions.
● Managed industrial division projects, including product costing, export operations, and production process optimization for clients in the dairy industry.